Web growth for small businesses
Find out, with real numbers, why no one gets in touch
Whether people cannot find you or find you and leave calls for different fixes. I check your real Search Console and GA4 data and the actual path to your form, then hand you the order to fix things in.
Rankings and enquiry counts are not guaranteed. Google decides rankings. What I can commit to is the facts I checked, the order of fixes, and the work we agree on.
The situations this is for
- Enquiries have dropped and you do not know why
- An SEO agency sends reports, but the next step never gets decided
- GA4 is installed but not tied to the number of enquiries
- Search Console is not set up, or no one looks at it
- You have product or capability pages, but they bring in no leads
A review alone, or through to the fixes
You can commission just the part you need. Stopping after the review is fine.
Website review
- Use real data to find where people stop: impressions, clicks, visits or enquiries
- Check mobile display, page speed and the contact form on real screens
- Check technical problems such as indexing and duplicate pages
Measurement setup (Search Console / GA4)
- Sort out Search Console and GA4 settings and permissions
- Track form submissions and phone taps as events
- Agree a UTM convention for email and ads, and design a ledger that runs through to closed deals
Early SEO fixes
- Choose priority pages from the link between search terms and enquiries
- Fix titles, descriptions, headings and internal links
- Improve individual product, capability or recruitment pages
Ongoing monthly improvement
- Set a monthly cap on hours, then repeat: check, fix, measure
- Go beyond reports and make the fixes we agreed on
Example deliverables (confirmed in the quote)
- A review memo on where people stop, with the source of each number
- The order of fixes and the expected effort for each
- A list of what is measured and by which event
- A list of changes made and the numbers to check next
What helps me to know first
- Your site URL, and whether you use a CMS or a web agency
- View access to Search Console and GA4 (I can set them up if needed)
- Recent enquiry counts, and which enquiries looked promising
- Your main customers, and the kind of work you want more of
You get the scope and the price in writing before any work starts
There are no fixed plans or flat rates. The estimate is the expected hours at the rate below, and work starts only once we agree on scope and price. The first 30-minute call and the quote are free.
Base rate for work¥7,000/ hour (excl. tax)
What moves the price
- How many pages to check, and whether measurement is already in place
- Whether it is a review only or includes fixes
- CMS access, and any coordination with your web agency
- For monthly work, the monthly cap on hours
Ongoing monthly improvement is quoted individually, with a monthly cap on hours set in writing. It is separate from the monthly technical advisory retainer, which supports technical decisions.
What I do not take on
- Guarantees on rankings, enquiry counts or revenue
- Buying links, keyword stuffing, mass-produced auto-generated articles, or anything else against Google's spam policies
- Unlimited monthly work with no agreed hours
- Running ad campaigns or social media accounts
What I can show, and what I will not claim
This site's own measurement
I built and read this site's GA4 events, Search Console, Microsoft Clarity and UTM attribution myself. I have no SEO or enquiry-growth figures to show as a track record at this point.
A B2B SaaS for lumber distribution (solo)
I took a system that moved phone, fax and Excel ordering online from requirements through operations on my own. The METI Minister's Award was won by the client for this product.
Articles to read first
Common questions
Will my rankings go up?
I cannot guarantee it. Google decides rankings, and competitors matter too. Based on what I find, I fix the pages most likely to lead to enquiries first.
I have neither Search Console nor GA4. Can I still ask?
Yes, I can set them up. Past numbers will not exist until data builds up, so I start from the real screens and your enquiry history.
Is a monthly contract required?
No. A single review or fix is fine. Monthly work with a cap on hours only starts if ongoing work turns out to be useful.
Can I keep my current web agency?
Yes. If the agency holds the editing rights, I work out who does what before quoting.
Start by telling me where things stand
A URL and what is going wrong are enough. If you do not know the numbers, I will show you how to check them.
I reply within 2 business days.